Where is Martina?

Advertising

Our creative team worked in the launching and activation campaign of vacation season for the brand TIGO, obtaining great results.

The goal was to show the campaign character, the singer “Martina la Peligrosa” in a way that she could interact with the audience and the brand.

The concept “Where is Martina?” was a success because it got the customers interacting with the brand while they were looking for Martina in TV commercials and advertising material of the brand.

The Result

This was a successful BTL campaign where the launching of the brand allowed us to interact with users, share prizes and develop customer loyalty strategies and brand recall.



Client

Tigo

Type

Advertising

Date

Ene 2015

Credits

Think Studio