Folclor Stereo

Brand and Logo design

Folclor Stereo is an online plattform to hear native colombian music and different folklore genres. The creation of the brand was based in a concept that represented the autochthonous colombian music and the emphasis of the product as an online radio station to listen folkloric music.

The challenge for the brand was to show different elements in only one logo, the solution was based in geometric lines that would form an icon:

an analogy between what represents a radio station and the colombian folklore. To achieve it we used a representative instrument of folklore music as the Tambora with a classic microphone.

The Result

We achieved an iconographic brand, easy to remember for the audience and with a clear modern concept according to the brand identity.


Folclor Stereo


Branding, Design


April 2014


Think Studio

Neurologist Logo Design